In its recent annual letter, Amazon stated that the third force sellers associated with the company are far-fetching from its main business.
In the shareholders meeting, Jeff Bezos produced, the data which records all the information about the third force dealers’ sales. He wrote, “To set it bluntly: Third-party sellers are thrusting our first party butt. Badly.”, and attempted to hit on the nail undeviatingly.
The independent sellers’ sales have increased from 0.1 billion in 1999 to $160 billion in 2018. The data that was handed over to the shareholders focused on all the sales of third-party sellers and proved that they are now able to make up to 58% of all the physical merchandise appearing on Amazon.
As per the report, self-published authors, small businesses, start-ups, and entrepreneurs, are completing the business process through Amazon.
Moreover, the developers who are now building up Alexa skills, are all able to make up to 2 million in total. This report was published by Amazon on Tuesday.
Addressing the press by Jeff Wilke, CEO of Amazon Worldwide Consumer said;
“From 2011, we’ve been investing tens of billions to aid SMBs to succeed in working with Amazon. Thus the company is encouraged by the type of determination and inventiveness that makes entrepreneurs tick. We believe that our customers are served well with the products, videos, books, and skills by our independent sellers”.
This area would be a great business to the company which will surely bring in huge profits by such various other sources too.
“Amazon does not use individual sellers’ data to determine which private label products to launch. Further, private label products are found as a regular retail way through, and here at Amazon’s private label products are just about 1% of its total sales”.
When compared to other retailers it is definitely lesser, and of them, many have private label products that represent 25% or more of their sales.
And independent sellers proceed to mark record sales on Amazon, rising to more than half of all sales on Amazon today.”, says a spokesperson.