Realme has had a good start in India. It has gained a great name amongst the customers by competing against brands like Xiaomi, providing a similar or even better set of features and specifications at similar or lesser price levels. Realme 3 Pro model has provided a great opportunity for customers who do not wish to buy Xiaomi Redmi Note 7 Pro and is totally appreciated by the customers that the company has brought this into the market.
Realme CEO Mr. Madhav Sheth spoke to GSMArena about his expansion plans and new ideas that are planning to emerge at its earliest. Realme is planning to maintain its came selling price and cater to the same level of people with the exact same price in between $100 to $300. Realme has also planned to make 5G capable devices once 5G comes into existence, in India. The introduction of 5G would not happen anytime before late 2020.
Realme has a huge plan of making an expansion into Europe at its latest. Mr. Sheth has mentioned that this will happen before July 2019. The organization will begin its expansion in Europe through an online portal by selling their products online and delivering it directly to the consumers without any partnerships. This will reduce the cost involving the middlemen. The company has also planned to introduce smartphone accessories, but they are still planning the type of markets they will sell their accessories on.
Mr. Sheth mentioned that 30% of their customers have migrated from Samsung, and around 40% have come from Xiaomi till date. He also spent time explaining software updates on Realme smartphone devices. All the devices are said to get 2 years of security patches and Android updates, considering the fact that these devices will be of a proper price range.
Realme’s main aim is to “get closer to the stock Android experience and give users a stable OS with regular security patches and updates“.