With concern over the brand’s future, HTC is biding its smartphones from two of China’s largest online marketplaces.
It was HTC that had sold the first Android handset in the year 2008.
Yet it has witnessed its global share of the smartphone market drop from a top of 10.7% in 2011 to 0.05% now, as per a market research firm IDC.
Untiringly, the Taiwanese company stated that it, however, expects to release at least one new model later this year.
On Friday the company posted on Weibo (a popular service in China similar to Twitter), stating that it has made its mind to close down its online shops on JD.com’s Jingdong and Alibaba’s Tmall.
Moreover, in the UK, companies like EE, Carphone Warehouse, and O2, are no longer offering their handsets. Thus making HTC carry on the sale drive on its own website and Amazon.
As per an expert, it is now uncertain about how long the business would continue to be an ongoing smartphone-maker.
Ben Wood from the CCS Insight consultancy
The company believes to see no future of its business in China. But, China is one of such market places where companies like HTC can hope for potential business to survive in the smartphone industry.
For a moment, when you glance at the West, companies like Xiaomi, Huawei and Oppo, are all planned to make notable marketing investments to boost their range of handsets.
“Unfortunately that’s something HTC just can’t manage to do”.
HTC’s attempts on blockchain phones:
The company recently has launched a headset that doesn’t require to be connected to a PC – the Vive Focus Plus.
Further, in the month of February, HTC also exposed a 5G hub to render homes and offices with the use of next-generation mobile networks.